CHIEF MARKETER PRESENTS THE 30TH ANNUAL

The World’s Largest Awards Program Recognizing Excellence
in Promotion Marketing

Finalists

The editors of Chief Marketer have announced this year’s PRO Awards finalists, the best brand activation and promotion marketing campaigns in the world. For 30 years the PRO Awards has been the world’s leading recognition program for excellence in promotion marketing. From buzz campaigns and content marketing, to influencer programs and experiential activations, and beyond… this year’s finalists represent the best and brightest ideas, executions and results-driven campaigns of the year.

Judged entirely by a panel of brand-side marketers, this year’s PRO Awards will honor winners across 29 categories at the 2020 Virtual PRO Awards Gala on September 2. Come join hundreds of leading marketers by securing your complimentary digital seat HERE.

Congratulations to all of this year’s finalists! Finalists are listed in alphabetical order by brand.

BEST B2B CAMPAIGN
Campaign: Ticket of Terror
Client: Eaton Corporation
Agency: Jack Morton Worldwide

Campaign: Helpful Hub
Client: Google
Agency: Grow Marketing

Campaign: Uber Elevate Summit 2019
Client: Uber
Agency: Infinity Marketing Team

BEST BRAND AWARENESS CAMPAIGN
Campaign: Ally + MONOPOLY – Grow Your Fortune
Client: Ally Financial
Agency: PrizeLogic

Campaign: The OMEN Gaming Lab
Client: HP, Inc.
Agency: Infinity Marketing Team

Campaign: Levi’s Haus Miami
Client: Levi Strauss & Co
Agency: ANTHEMIC Agency

BEST BUZZ
Campaign: Cheetos House of Flamin’ Haute
Client: Frito-Lay North America
Agency: The Marketing Arm

Campaign: SpongeBob SquarePants x Kyrie Irving x Nike
Client: Nickelodeon
Agency: In-house

Campaign: Maison St-Germain 2019
Client: St-Germain
Agency: Nike Communications

BEST CAMPAIGN ON A BUDGET (UNDER $250,000)
Campaign: Destination: IPSY
Client: IPSY
Agency: PMG

Campaign: The Gold Standard
Client: Progress Software
Agency: In-house

Campaign: Nickelodeon’s JoJo Siwa for Amazon Prime Day
Client: ViacomCBS
Agency: In-house

BEST CAMPAIGN TARGETING MILLENNIALS
Campaign: Cheetos House of Flamin’ Haute
Client: Frito-Lay North America
Agency: The Marketing Arm

Campaign: HP Festivalization: Coachella
Client: HP, Inc.
Agency: Infinity Marketing Team

Campaign: Fall 2019 Pop-Up Retail Campaign
Client: L.L. Bean
Agency: Newbridge Marketing Group

BEST CAUSE-BASED CAMPAIGN
Campaign: Life’s Journeys
Client: American Airlines, Stand Up To Cancer
Agency: Serendipity Works

Campaign: Yo Me Sumo
Client: HP, Inc.
Agency: Furia

Campaign: Someday Is Now
Client: LUNA Bar
Agency: Advantage

BEST DIGITAL/SOCIAL CAMPAIGN
Campaign: Dodge Horsepower Challenge
Client: Dodge
Agency: PrizeLogic

Campaign: League of Legends Esports
Client: Mastercard
Agency: Rogers and Cowan PMK

Campaign: Influencer Marketing via Blog and Podcast
Client: Progress Software
Agency: In-House 

BEST ENTERTAINMENT SPONSORSHIP OR TIE-IN
Campaign: Road to Coachella 2019
Client: BMW
Agency: Mirrored Media

Campaign: HP Festivalization: Coachella
Client: HP, Inc.
Agency: Infinity Marketing Team

Campaign: Mercedes-Benz USA x Glamour – Mercedes-AMG Driving Academy
Client: Mercedes-Benz USA
Agency: Engine Shop

BEST HOLIDAY OR SEASONAL-THEMED CAMPAIGN
Campaign: Black Future Month
Client: AT&T
Agency: The 360 Agency

Campaign: 2019 Holiday Campaign
Client: Butterfly Network
Agencies: CitizenNet and Magnitude Digital

Campaign: S’more Out of Summer
Client: L.L. Bean
Agency: Jack Morton Worldwide

BEST INTEGRATED CAMPAIGN
Campaign: HP Festivalization: Coachella
Client: HP, Inc.
Agency: Infinity Marketing Team

Campaign: Yo Me Sumo
Client: HP, Inc.
Agency: Furia

Campaign: Rugby World Cup 2019
Client: Mastercard
Agency: Octagon

BEST LOCAL/REGIONAL CAMPAIGN
Campaign: Café Bustelo Pop Up Cafe
Client: Café Bustelo
Agency: Inspira Marketing Group

Campaign: Jameson Barrel-Aged Beer Garden at the Great American Beer Festival
Client: Pernod Ricard
Agency: Legacy Marketing

Campaign: Saks Carousel
Client: Saks Fifth Avenue
Agency: 160over90

BEST MULTICULTURAL/LIFESTYLE/AGE-TARGETED CAMPAIGN
Campaign: Human By Orientation
Client: HBO
Agency: The 360 Agency

Campaign: REVOLT Summit presented by AT&T
Client: REVOLT Media & TV
Agency: Superfly

Campaign: Family Style – A Seat at the Table
Client: Stage 13
Agency: In-house

BEST NEW PRODUCT LAUNCH
Campaign: Gone Rogue Brand Launch
Client: Land O’ Frost
Agency: Activent Marketing

Campaign: The Glenlivet Drop Shop
Client: Pernod Ricard
Agency: 160over90

Campaign: FOSS Student First Campaign
Client: School Specialty, Inc.
Agency: In-house

BEST RETAIL CAMPAIGN
Campaign: “Dormcore” Pop-Ups
Client: Amazon
Agency: Engage & Resonate

Campaign: Levi’s Haus Miami
Client: Levi Strauss & Co
Agency: ANTHEMIC Agency

Campaign: Paw Patrol: Ready, Race, Rescue Launch at Walmart
Client: ViacomCBS
Agency: In-house

 

 

, BEST SAMPLING OR TRIAL RECRUITMENT CAMPAIGN
Campaign: “Dormcore” Pop-Ups
Client: Amazon
Agency: Engage & Resonate

Campaign: Follow the Vine
Client: Santa Margherita USA
Agency: Factory360

Campaign: Under Armour Run Campaign
Client: Under Armour
Agencies: 160over90, Soul Focus Sports

BEST SPORTS SPONSORSHIP OR TIE-IN
Campaign: Code Chaos
Client: adidas Golf
Agency: Sparks

Campaign: Champion of Adventure
Client: Jeep
Agency: Inspira Marketing Group

Campaign: Rugby World Cup 2019 Player of the Match Award
Client: Mastercard
Agency: Octagon

BEST USE OF AI/VR/AR
Campaign: Ally + MONOPOLY – Grow Your Fortune
Client: Ally Financial
Agency: PrizeLogic

Campaign: 2020 Ford Explorer VR Test Drive
Client: Ford Motor Company
Agency: Imagination

Campaign: Champion of Adventure
Client: Jeep
Agency: Inspira Marketing Group

BEST USE OF CONTENT MARKETING
Campaign: Doritos Spark the Beat
Client: Frito-Lay North America
Agency: The Marketing Arm

Campaign: Vehicle Loan Illusions
Client: State Farm
Agency: The Marketing Arm

Campaign: Metro Media Jam
Client: Metro by T-Mobile
Agency: SPORTFIVE

BEST USE OF DISRUPTIVE MARKETING
Campaign: Ally + MONOPOLY – Grow Your Fortune
Client: Ally Financial
Agency: PrizeLogic

Campaign: Experience Sitefinity
Client: Progress Sitefinity
Agency: LEAP Agency

Campaign: XTRATUF x Salmon Bros April Fools’ Day Video
Client: XTRATUF
Agency: In-house

BEST USE OF EVENT OR EXPERIENTIAL MARKETING (FIVE VENUES OR LESS)
Campaign: “Dream in Black” Activation at Essence
Client: AT&T
Agency: The 360 Agency

Campaign: BravoCon
Client: Bravo
Agency: Superfly

Campaign: The NBC Experience at San Diego Comic-Con
Client: NBCUniversal
Agency: Giant Spoon

BEST USE OF EVENT OR EXPERIENTIAL MARKETING (MORE THAN FIVE VENUES)
Campaign: Rugby World Cup 2019
Client: Mastercard
Agency: Octagon

Campaign: MOVEMENT by Michelob ULTRA
Client: Michelob ULTRA
Agency: Mosaic

Campaign: Follow the Vine
Client: Santa Margherita
Agency: Factory360

BEST USE OF GAMIFICATION, CONTESTS AND SWEEPSTAKES
Campaign: Ally + MONOPOLY – Grow Your Fortune
Client: Ally Financial
Agency: PrizeLogic

Campaign: Dodge Horsepower Challenge
Client: Dodge
Agency: PrizeLogic

Campaign: Fresh Family Favorites
Client: Saputo Cheese USA
Agency: HANGAR12

BEST USE OF INFLUENCER MARKETING
Campaign: Beautyscape Bahamas
Client: e.l.f. Cosmetics
Agency: Duncan Channon

Campaign: Cheetos House of Flamin’ Haute
Client: Frito-Lay North America
Agency: The Marketing Arm

Campaign: Nickelodeon’s JoJo Siwa for Amazon Prime Day
Client: ViacomCBS
Agency: In-house

BEST USE OF SHOPPER MARKETING
Campaign: Quaker Chewy Dipps Llama Rama Beach Towel Offer
Client: Quaker
Agency: MRi

Campaign: Fresh Family Favorites
Client: Saputo Cheese USA
Agency: HANGAR12

Campaign: Kroger’s #TransformUrDorm TikTok Challenge
Client: The Kroger Co.
Agency: 360i

BEST USE OF VIDEO
Campaign: League of Legends Esports
Client: Mastercard
Agency: Rogers and Cowan PMK

Campaign: Rivian x Honnold Foundation at Outdoor Retailer
Client: Rivian
Agency: The Pineapple Agency

Campaign: Follow the Vine
Client: Santa Margherita
Agency: Factory360

BEST VEHICLE-BASED CAMPAIGN
Campaign: Jack Ryan
Client: Amazon Prime Video
Agency: Riddle & Bloom

Campaign: Road to Coachella 2019
Client: BMW
Agency: Mirrored Media

Campaign: Mustang Mach-E Reveal
Client: Ford Motor Company
Agency: Imagination

BEST DIRECT-TO-CONSUMER CAMPAIGN
Campaign: Burger King & FaZe Clan
Client: Burger King
Agency: Scout Sports and Entertainment

Campaign: Rivian x Honnold Foundation at Outdoor Retailer
Client: Rivian
Agency: The Pineapple Agency

Campaign: Samsung Galaxy Unpacked 1H 2020
Client: Samsung
Agency: INVNT

BEST POST-COVID-ERA CAMPAIGN
Campaign: Unite + Stronger Together
Client: Alkami Technology
Agency: In-house

Campaign: Cinco at Home Benefit Concert
Client: Corona
Agency: Cogent Entertainment Marketing

Campaign : Sessions@Home
Client: Stella Artois
Agency: Mosaic

Contact

If you have any questions or inquiries about the 2020 PRO Awards, please contact Katie DeSilva at kdesilva@accessintel.com
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