Best Use of Disruptive Marketing
Brand: Ally Bank
Campaign: Banksgiving
Agency: PrizeLogic
Brand: Anheuser-Busch InBev
Campaign: Bud Light Victory Fridge
Agency: Fusion Marketing
Brand: BillingTree
Campaign: BillingTree Locked Case ABM Campaign
Agency: UviaUs
Best Retail/Shopper Campaign
Brand: Kraft Heinz
Campaign: Publix Recipe For Happiness
Agency: HMT Associates
Brand: Mars Wrigley Confections
Campaign: Hometown Salute
Agency: The Integer Group
Brand: Target
Campaign: Target Universal Thread Launch
Agency: Grow Marketing
Best Sampling or Trial Recruitment Campaign
Brand: Castello
Campaign: Castello Biergarten
Agency: Inspira Marketing Group
Brand: Frito-Lay
Campaign: Flamin' Hot Spot: A Restaurant by Cheetos
Agency: The Marketing Arm
Brand: KeVita
Campaign: Alive Like You: Drink in Culture Sampling Campaign
Agency: Havas Formula
Best Use of Influencer Marketing
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media
Brand: Nickelodeon
Campaign: Nella the Princess Knight @ Target
Agency: Nickelodeon
Brand: VISA
Campaign: Visa Defeats FIFA World Cup FOMO
Agency: Endeavor
Best Cause-Based Campaign
Brand: KaBOOM!
Campaign: KaBOOM! Play Everywhere Tour Powered by Target
Agency: Pro Motion
Brand: Mars Wrigley Confections
Campaign: Hometown Salute
Agency: The Integer Group
Brand: State Farm
Campaign: State Farm Neighborhood of Good
Agency: The Marketing Arm
Best Use of Event or Experiential Marketing (Five Venues or Less)
Brand: Jameson
Campaign: Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful
Agency: Legacy Marketing Partners
Brand: Netflix
Campaign: Netflix at AsiaPOP Comicon 2018
Agency: Jack Morton Worldwide
Brand: Uniqlo
Campaign: Uniqlo Wear Your World
Agency: Factory360
Best Use of Event or Experiential Marketing (More than Five Venues)
Brand: AB InBev
Campaign: AB InBev 2018 FIFA World Cup
Agency: Octagon
Brand: Bud Light
Campaign: Bud Light Dive Bar
Agency: Engine Shop
Brand: State Farm
Campaign: State Farm Neighborhood of Good Music Festival Experience
Agency: The Marketing Arm
Best Vehicle-Based Campaign
Brand: Intel
Campaign: Intel Tech Learning Lab
Agency: Infinity Marketing Team
Brand: Netflix
Campaign: Netflix Bird Box Experience
Agency: MC2
Brand: Nickelodeon
Campaign: Sunny Day Mobile Tour
Agency: Nickelodeon
Best Digital/Social Campaign
Brand: Blue Bunny
Campaign: Save Yourself From Yourself
Agency: FCB Chicago
Brand: e.l.f. Cosmetics
Campaign: e.l.f. Beautyscape New Orleans
Agency: Duncan Channon
Brand: Frito-Lay
Campaign: Teach Me How To Curl
Agency: The Marketing Arm
Best B2B Campaign
Brand: Eaton
Campaign: AreYouGone Trail
Agency: Jack Morton Worldwide
Brand: Emerson
Campaign: Emerson We See Campaign
Agency: Digitas
Brand: Uber Elevate
Campaign: Uber Elevate Summit 2018
Agency: Infinity Marketing Team
Best Local/Regional Campaign
Brand: Anheuser-Busch InBev
Campaign: Cleveland Browns Victory Fridge
Agency: Anheuser-Busch InBev
Brand: Kraft Heinz
Campaign: Country Time Legal-Ade Denver Celebration
Agency: Marketing Werks
Brand: L.L.Bean
Campaign: Be an Outsider at Work
Agency: Jack Morton Worldwide
Best Brand Awareness Campaign
Brand: The Clorox Co.
Campaign: GLAD: Toughest Bag
Agency: FCB Chicago
Brand: Johnsonville
Campaign: Johnsonville Big Taste Grill SEC Tour
Agency: GMR Marketing
Brand: PepsiCo
Campaign: bubly Brand Campaign Launch
Agency: OMD
Best Use of Content Marketing
Brand: The Clorox Co.
Campaign: GLAD: Toughest Bag
Agency: FCB Chicago
Brand: Eaton
Campaign: AreYouGone Trail
Agency: Jack Morton Worldwide
Brand: Frito-Lay
Campaign: Teach Me How To Curl
Agency: The Marketing Arm
Best Campaign on a Budget (under $250,000)
Brand: Anheuser-Busch
Campaign: Bud Light Victory Fridge
Agency: Fusion Marketing
Brand: Great Big Story
Campaign: Great Big Story SXSW Activation
Agency: Advoc8
Brand: Mondelēz International
Campaign: Lighten Up with RITZ Crisp & Thins
Agency: HMT Associates
Best Multicultural/Lifestyle/Age-Targeted Campaign
Brand: AT&T
Campaign: Dream In Black
Agency: The 360 Agency
Brand: Bacardi
Campaign: Bacardi No Commission
Agency: Mosaic
Brand: Univision
Campaign: Copa Univision
Agency: Marketing Werks
Best Holiday or Seasonal-Themed Campaign
Brand: Old Navy
Campaign: Holiday Your [Heart] Out
Agency: Grow Marketing
Brand: Starbucks
Campaign: Starbucks for Life
Agency: HelloWorld
Brand: WIN
Campaign: Somewhere To Believe In
Agency: Stein IAS
Best Entertainment Sponsorship or Tie-In
Brand: Chrissy Teigen
Campaign: CravingsFest by Chrissy Teigen
Agency: IMG Live
Brand: HP Inc and Intel
Campaign: HP Festivalization: Coachella & Panorama
Agency: Infinity Marketing Team
Brand: W Hotels
Campaign: Wake Up Call
Agency: IMG Live
Best Use of Gamification, Contests and Sweepstakes
Brand: Eaton
Campaign: AreYouGone Trail
Agency: Jack Morton Worldwide
Brand: General Mills
Campaign: Honey Nut Cheerios Good Rewards
Agency: HelloWorld
Brand: Redbox
Campaign: Redbox Summer and Winter Spin
Agency: PrizeLogic
Best New Product Launch
Brand: Nickelodeon
Campaign: Rise of the Teenage Mutant Ninja Turtles Launch with Amazon
Agency: Nickelodeon
Brand: PepsiCo
Campaign: bubly Brand Campaign Launch
Agency: OMD
Brand: Unilever
Campaign: Magnum Hazelnut Praline Launch
Agency: Jack Morton Worldwide
Best Use of Video
Brand: American Family Insurance
Campaign: American Family Insurance, Fan Fearlessly
Agency: Engine Shop
Brand: Frito-Lay
Campaign: Teach Me How To Curl
Agency: The Marketing Arm
Brand: Universal Orlando Resort
Campaign: Universal Orlando Resort #universalvibes
Agency: Duncan Channon
Best Buzz
Brand: Anheuser-Busch InBev
Campaign: Bud Light Victory Fridge
Agency: Fusion Marketing
Brand: Anheuser-Busch InBev
Campaign: AB InBev 2018 FIFA World Cup
Agency: Octagon
Brand: PepsiCo
Campaign: Flamin' Hot Spot: A Restaurant by Cheetos
Agency: The Marketing Arm
Best Use of AI/VR/AR
Brand: Intel
Campaign: Intel Tech Learning Lab
Agency: Infinity Marketing Team
Brand: Magic Leap
Campaign: Magic Leap L.E.A.P Con Activation
Agency: Hatch.im
Brand: Major League Baseball
Campaign: Major League Baseball Home Run Derby Activation
Agency: Engine Shop
Best Campaign Targeting Millennials
Brand: HP Inc and Intel
Campaign: HP Festivalization: Coachella & Panorama
Agency: Infinity Marketing Team
Brand: PepsiCo
Campaign: Flamin' Hot Spot: A Restaurant by Cheetos
Agency: The Marketing Arm
Brand: Unilever
Campaign: Dove Hair #DoveXDunkin Campaign
Agency: United Entertainment Group
Best Campaign Targeting Gen Z
Brand: HBO
Campaign: HBO Watch Me Become on Campus
Agency: Riddle & Bloom
Brand: Microsoft
Campaign: Microsoft Tiny House
Agency: Riddle & Bloom
Brand: Universal Orlando
Campaign: Universal Orlando Resort #universalvibes
Agency: Duncan Channon
Best Integrated Campaign
Brand: Anheuser-Busch InBev
Campaign: AB InBev 2018 FIFA World Cup
Agency: Octagon
Brand: Saputo Cheese USA
Campaign: Incredible Family Fun
Agency: Hangar12
Brand: Sunny Delight
Campaign: SunnyD Boldly Original Campaign
Agency: Sunflower Group
Best Sports Sponsorship or Tie-In
Brand: Anheuser-Busch InBev
Campaign: AB InBev 2018 FIFA World Cup
Agency: Octagon
Brand: OMEN by HP
Campaign: Broadcaster Royale: OMEN Challenge
Agency: Infinity Marketing Team
Brand: Uber
Campaign: Uber Destination United
Agency: Manifold
