Chief Marketer presents the 29th Annual PRO Awards

2019 PRO AWARDS FINALISTS

Best Use of Disruptive Marketing

Brand: Ally Bank

Campaign: Banksgiving

Agency: PrizeLogic

 

Brand: Anheuser-Busch InBev

Campaign: Bud Light Victory Fridge

Agency: Fusion Marketing

 

Brand: BillingTree

Campaign: BillingTree Locked Case ABM Campaign

Agency: UviaUs

 

Best Retail/Shopper Campaign

Brand: Kraft Heinz

Campaign: Publix Recipe For Happiness

Agency: HMT Associates

 

Brand: Mars Wrigley Confections

Campaign: Hometown Salute

Agency: The Integer Group

 

Brand: Target

Campaign: Target Universal Thread Launch

Agency: Grow Marketing

 

Best Sampling or Trial Recruitment Campaign

Brand: Castello

Campaign: Castello Biergarten

Agency: Inspira Marketing Group

 

Brand: Frito-Lay

Campaign: Flamin' Hot Spot: A Restaurant by Cheetos

Agency: The Marketing Arm

 

Brand: KeVita

Campaign: Alive Like You: Drink in Culture Sampling Campaign

Agency: Havas Formula

 

Best Use of Influencer Marketing

Brand: BMW

Campaign: Road to Coachella

Agency: Mirrored Media

 

Brand: Nickelodeon

Campaign: Nella the Princess Knight @ Target

Agency: Nickelodeon

 

Brand: VISA

Campaign: Visa Defeats FIFA World Cup FOMO

Agency: Endeavor

 

Best Cause-Based Campaign

Brand: KaBOOM!

Campaign: KaBOOM! Play Everywhere Tour Powered by Target

Agency: Pro Motion

 

Brand: Mars Wrigley Confections

Campaign: Hometown Salute

Agency: The Integer Group

 

Brand: State Farm

Campaign: State Farm Neighborhood of Good

Agency: The Marketing Arm

 

Best Use of Event or Experiential Marketing (Five Venues or Less)

Brand: Jameson

Campaign: Jameson Love Thy Neighborhood Block Party in Support of Keep America Beautiful

Agency: Legacy Marketing Partners

 

Brand: Netflix

Campaign: Netflix at AsiaPOP Comicon 2018

Agency: Jack Morton Worldwide

 

Brand: Uniqlo

Campaign: Uniqlo Wear Your World

Agency: Factory360

 

Best Use of Event or Experiential Marketing (More than Five Venues)

Brand: AB InBev

Campaign: AB InBev 2018 FIFA World Cup

Agency: Octagon

 

Brand: Bud Light

Campaign: Bud Light Dive Bar

Agency: Engine Shop

 

Brand: State Farm

Campaign: State Farm Neighborhood of Good Music Festival Experience

Agency: The Marketing Arm

 

Best Vehicle-Based Campaign

Brand: Intel

Campaign: Intel Tech Learning Lab

Agency: Infinity Marketing Team

 

Brand: Netflix

Campaign: Netflix Bird Box Experience

Agency: MC2

 

Brand: Nickelodeon

Campaign: Sunny Day Mobile Tour

Agency: Nickelodeon

 

Best Digital/Social Campaign

 

Brand: Blue Bunny

Campaign: Save Yourself From Yourself

Agency: FCB Chicago

Brand: e.l.f. Cosmetics

Campaign: e.l.f. Beautyscape New Orleans

Agency: Duncan Channon

 

Brand: Frito-Lay

Campaign: Teach Me How To Curl

Agency: The Marketing Arm

 

Best B2B Campaign

Brand: Eaton

Campaign: AreYouGone Trail

Agency: Jack Morton Worldwide

 

Brand: Emerson

Campaign: Emerson We See Campaign

Agency: Digitas

 

Brand: Uber Elevate

Campaign: Uber Elevate Summit 2018

Agency: Infinity Marketing Team

 

Best Local/Regional Campaign

Brand: Anheuser-Busch InBev

Campaign: Cleveland Browns Victory Fridge

Agency: Anheuser-Busch InBev

 

Brand: Kraft Heinz

Campaign: Country Time Legal-Ade Denver Celebration

Agency: Marketing Werks

 

Brand: L.L.Bean

Campaign: Be an Outsider at Work

Agency: Jack Morton Worldwide

 

Best Brand Awareness Campaign

Brand: The Clorox Co.

Campaign: GLAD: Toughest Bag

Agency: FCB Chicago

 

Brand: Johnsonville

Campaign: Johnsonville Big Taste Grill SEC Tour

Agency: GMR Marketing

 

Brand: PepsiCo

Campaign: bubly Brand Campaign Launch

Agency: OMD

 

Best Use of Content Marketing

Brand: The Clorox Co.

Campaign: GLAD: Toughest Bag

Agency: FCB Chicago

 

Brand: Eaton

Campaign: AreYouGone Trail

Agency: Jack Morton Worldwide

 

Brand: Frito-Lay

Campaign: Teach Me How To Curl

Agency: The Marketing Arm

 

Best Campaign on a Budget (under $250,000)

Brand: Anheuser-Busch

Campaign: Bud Light Victory Fridge

Agency: Fusion Marketing

 

Brand: Great Big Story

Campaign: Great Big Story SXSW Activation

Agency: Advoc8

 

Brand: Mondelēz International

Campaign: Lighten Up with RITZ Crisp & Thins

Agency: HMT Associates

 

Best Multicultural/Lifestyle/Age-Targeted Campaign

Brand: AT&T

Campaign: Dream In Black

Agency: The 360 Agency

Brand: Bacardi

Campaign: Bacardi No Commission

Agency: Mosaic

 

Brand: Univision

Campaign: Copa Univision

Agency: Marketing Werks

 

Best Holiday or Seasonal-Themed Campaign

Brand: Old Navy

Campaign: Holiday Your [Heart] Out

Agency: Grow Marketing

 

Brand: Starbucks

Campaign: Starbucks for Life

Agency: HelloWorld

 

Brand: WIN

Campaign: Somewhere To Believe In

Agency: Stein IAS

 

Best Entertainment Sponsorship or Tie-In

Brand: Chrissy Teigen

Campaign: CravingsFest by Chrissy Teigen

Agency: IMG Live

 

Brand: HP Inc and Intel

Campaign: HP Festivalization: Coachella & Panorama

Agency: Infinity Marketing Team

 

Brand: W Hotels

Campaign: Wake Up Call

Agency: IMG Live

 

Best Use of Gamification, Contests and Sweepstakes

Brand: Eaton

Campaign: AreYouGone Trail

Agency: Jack Morton Worldwide

 

Brand: General Mills

Campaign: Honey Nut Cheerios Good Rewards

Agency: HelloWorld

 

Brand: Redbox

Campaign: Redbox Summer and Winter Spin

Agency: PrizeLogic

 

Best New Product Launch

Brand: Nickelodeon

Campaign: Rise of the Teenage Mutant Ninja Turtles Launch with Amazon

Agency: Nickelodeon

 

Brand: PepsiCo

Campaign: bubly Brand Campaign Launch

Agency: OMD

 

Brand: Unilever

Campaign: Magnum Hazelnut Praline Launch

Agency: Jack Morton Worldwide

 

Best Use of Video

Brand: American Family Insurance

Campaign: American Family Insurance, Fan Fearlessly

Agency: Engine Shop

 

Brand: Frito-Lay

Campaign: Teach Me How To Curl

Agency: The Marketing Arm

 

Brand: Universal Orlando Resort

Campaign: Universal Orlando Resort #universalvibes

Agency: Duncan Channon

 

Best Buzz

Brand: Anheuser-Busch InBev

Campaign: Bud Light Victory Fridge

Agency: Fusion Marketing

 

Brand: Anheuser-Busch InBev

Campaign: AB InBev 2018 FIFA World Cup

Agency: Octagon

 

Brand: PepsiCo

Campaign: Flamin' Hot Spot: A Restaurant by Cheetos

Agency: The Marketing Arm

 

Best Use of AI/VR/AR

Brand: Intel

Campaign: Intel Tech Learning Lab

Agency: Infinity Marketing Team

 

Brand: Magic Leap

Campaign: Magic Leap L.E.A.P Con Activation

Agency: Hatch.im

 

Brand: Major League Baseball

Campaign: Major League Baseball Home Run Derby Activation

Agency: Engine Shop

 

Best Campaign Targeting Millennials

Brand: HP Inc and Intel

Campaign: HP Festivalization: Coachella & Panorama

Agency: Infinity Marketing Team

 

Brand: PepsiCo

Campaign: Flamin' Hot Spot: A Restaurant by Cheetos

Agency: The Marketing Arm

 

Brand: Unilever

Campaign: Dove Hair #DoveXDunkin Campaign

Agency: United Entertainment Group

 

Best Campaign Targeting Gen Z

Brand: HBO

Campaign: HBO Watch Me Become on Campus

Agency: Riddle & Bloom

 

Brand: Microsoft

Campaign: Microsoft Tiny House

Agency: Riddle & Bloom

 

Brand: Universal Orlando

Campaign: Universal Orlando Resort #universalvibes

Agency: Duncan Channon

 

Best Integrated Campaign

Brand: Anheuser-Busch InBev

Campaign: AB InBev 2018 FIFA World Cup

Agency: Octagon

 

Brand: Saputo Cheese USA

Campaign: Incredible Family Fun

Agency: Hangar12

 

Brand: Sunny Delight

Campaign: SunnyD Boldly Original Campaign

Agency: Sunflower Group

 

Best Sports Sponsorship or Tie-In

Brand: Anheuser-Busch InBev

Campaign: AB InBev 2018 FIFA World Cup

Agency: Octagon

 

Brand: OMEN by HP

Campaign: Broadcaster Royale: OMEN Challenge

Agency: Infinity Marketing Team

 

Brand: Uber

Campaign: Uber Destination United

Agency: Manifold

AWARDS BRUNCH

The 29th Annual PRO Awards Brunch will be held October 24th in New York City at the Neue House. Secure your attendance here.