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BONUS!

Campaigns entered in any category will be included FREE in the judging for the Platinum Pro and MVPro Awards!

Entries Due Feb. 19th

Register now and become recognized for your marketing talents!



Enter your best promotion marketing campaigns for your chance to put your agency or brand in the spotlight and gain industry-wide recognition.



ABOUT

The PRO Awards has been the most prestigious awards program recognizing exceptional promotion marketing since 1991. For the 25th Annual PRO Awards, we’re offering the opportunity to be honored in up to 28 categories – this year it could be you!

The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. Get the recognition for your agency or brand that you deserve, and enter today!

Any questions? Check out our FAQ’s page or Contact Us  directly.




ENTRY QUESTIONS

PREPARE YOUR ENTRIES

Below is a list of items you will need to complete your PRO Award entry. (We recommend saving a back-up file of your entire entry.)

  1. Submitter information (i.e. the entering company’s name, address, website, etc. )
  2. Primary submitter contact information (i.e. the point person for all entry details.)
  3. Brand-side client contact: name, title, phone, email (Brand-side clients will only be contacted in the event of a discrepancy.)
  4. Answers to the 7 Entry Questions below (word limits apply.)
  5. Hi-res brand logo (logo for the brand/campaign you are nominating, not agency logo.)
  6. Recommended: Up to 6 photos (25 MB file size limit each – jpg, jpeg, or png)
  7. Recommended: Up to 1 video (80 MB file size limit- .mov or MP4 format no longer than 2 minutes; or URL to hosted video.)

WHAT ARE THE ENTRY QUESTIONS?

We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries! Word limits are not the suggested length – it is the maximum allowable length for each answer.

  1. Who/what was the client/brand? (Word Limit: 300 words)
  2. What were the client’s primary objectives for this promotion? (Word Limit: 400)
  3. Who was the target audience? (Word Limit: 400)
  4. What was the solution to the client’s marketing objectives? (Word Limit: 500)
  5. Describe the experience through the eyes of the target. Any other important factors that were meaningful to the success of the promotion? What was unique? What was wild and new? What technology was leveraged? (Word Limit: 500)
  6. How did the program perform? What were the results? Please quantify and be as specific as possible. Entries without qualified evidence will be penalized. (Word Limit: 500)
  7. Please indicate what suppliers and vendors assisted the program’s execution: partners, agencies, subcontractors, staffing shops, and so on. If possible, include a brand client quote we can use if you win.

DO I NEED TO PROVIDE RESULTS? HOW DO I DO THIS?

YES! Entries without any quantifiable results will be penalized. Be as specific as possible: quote a client on their satisfaction with the results, include measurable impact on sales (if applicable), include information on the brand’s commitment to the program in future years, or recap any statistics you gathered which measured the promotional marketing success. The more information you provide, the better.

DO I NEED TO PROVIDE PICTURES, VIDEO CLIPS AND ALL SUPPORTING MATERIALS?

We encourage you to submit a thorough, well-rounded entry, so please provide all of the materials you have, but all of these materials are not required. You may submit up to 6 photos (25 MB upload limit) and 1 video (80 MB upload limit, or no file limit if hosted on your own website and URL provided. Video must be no longer than 2 minutes.)

Acceptable file types – Videos: .mov or MP4. Images: jpg, png, jpeg




CATEGORIES

1. Best Multidiscipline Campaign
Awarded to the campaign best utilizing more than one marketing discipline (i.e. broadcast, direct mail, social media, advertising, video, sweepstakes, mobile, events, digital media, and public relations) that showcases outstanding creativity, consistency of message and achievement of objectives.

2. Best Use of Event or Experiential Marketing (Five Venues or Less) – UPDATED!
Awarded to the campaign best utilizing creativity in producing a live event or customer experience to enhance the strategic position or sales of a product or service. The event should have been produced in five or fewer venues and have provided a brand experience to the target audience. Judges will consider strategy, brand/market relevance, execution and measurable results.

3. Best Use of Event or Experiential Marketing (More Than Five Venues) – UPDATED!
Awarded to the campaign best utilizing creativity in producing a live event or customer experience to enhance the strategic position or sales of a product or service. The event should have been produced in five or more venues and have provided a brand experience to the target audience. Judges will consider strategy, brand/market relevance, execution and measurable results.

4. Best Vehicle-Based Campaign
Awarded to the best campaign that delivers a marketing experience by using a vehicle at the heart of the program. Judges will consider the strategy, brand/market relevance, vehicle design, execution and measurable results.

5. Best Use of Shopper Marketing – UPDATED!
Awarded to the campaign that best demonstrates how the brand/agency effectively solve the shopper marketing challenge, connect with the shopper, influence the shopper along the path to purchase and inspire him/her to become a buyer. This entry should outline what shopper data led to the marketing tactics used, and ROI results.

6. Best Sampling or Trial Recruitment Campaign
Awarded to the program that effectively introduced or promoted a product or service by means of sampling or trial. Sampling and trial can include in-store, in-pack/on-pack, event sampling and direct mail. Program should demonstrate in its results an effective trial/conversion rate.

7. Best Use of Influencer Marketing
Awarded to the brand/agency that executes a successful program by identifying key influencers, and then markets through, and with, influencers to increase awareness, create advocates and increase sales.

8. Best Cause-Based Campaign– UPDATED!
Awarded to the best campaign tied to a social cause, environmental improvement, or support of a charity/cause. This can include pro bono campaigns, donations, marketing campaigns developed for the good of a cause or corporate responsibility programs. Judges will consider how the brand and/or the organizations supporting the cause benefited from the effort.

9. Best Cross-Channel Engagement
Awarded to the campaign that showcases how a brand connected with consumers across multiple touch points, and drove engagement across multiple channels, such as in-store, social, mobile, print and web.

10. Best B2B Campaign – UPDATED!
Awarded to the best business-to-business campaign to generate prospects, leads, sales or customer retention. Judges will consider creativity, execution and relevance to the vertical market targeted, as well as measurable results.

11. Best Loyalty Marketing Campaign – UPDATED!
Awarded to the best use of loyalty marketing to motivate consumers to take action and/or encourage repeat purchases, including using discounts, points, rewards, coupons, premiums, membership programs, clubs and other incentives.

12. Best Mobile Campaign – UPDATED!
Awarded to the campaign that best uses mobile phones and/or tablets to execute a promotion. This includes (but is not limited to) mobile websites; mobile games, contests or sweepstakes; text promotions; mobile apps; mobile components of live events; geo-located mobile campaigns; or mobile/social networking efforts.

13. Best Local/Regional Campaign
Campaigns executed on a local or regional level with the intent of reaching consumers in a specific geographic area. Creativity and measurable results will be considered.

14. Best Brand Awareness Campaign
Awarded to the campaign most effective in gaining measured market awareness for a brand, service, product or event including re-launches, repositions and new introductions.

15. Best Use of Content Marketing
Given to the campaign that shows the most strategic use of content marketing. Judges will consider how marketers consistently created and/or curated and promoted content to attract and retain customers, create brand awareness and loyalty, and drove ROI for the overall marketing strategy.

16. Best Campaign on a Budget (under $250,000)
Awarded to the campaign that achieves all stated objectives while adhering to a budget under $250,000. Judges will consider innovation, creativity, execution and results.

17. Best Multicultural/Lifestyle Campaign – NEW!
Awarded to the campaign that most successfully targets a specific vertical niche/subset of the population based on specific demographic criteria (i.e. ethnicity, gay/lesbian, parents, faith, pet owners). Campaigns will be judged on creativity, execution, market relevance and measurable results.

18. Best Age-Targeted Campaign– NEW!
Awarded to the campaign that most successfully targets a specific age range of consumers, such as children, tweens, teens, young adults, baby boomers and seniors. Campaigns will be judged on creativity, execution, market relevance and measurable results.

19. Best Holiday-Themed Campaign
Awarded to entries that use campaign marketing to focus on a particular holiday (i.e. Valentine’s Day, Earth Day, St. Patrick’s Day, Father’s Day, Christmas, Kwanzaa) to drive sales. Campaigns will be judged on creativity, execution, market relevance and measurable results.

20. Best In-Store Retail Campaign
Awarded to the campaign developed or customized by/or for a specific retailer by a brand, or, vice versa, by/ or for a specific brand by a retailer, to drive sales. These programs may use promotion, merchandising and other tools, and may be themed around an occasion, holiday or category. Judges will evaluate based on creativity, execution and results for both the retailer and the brand.

21. Best Entertainment Sponsorship or Tie-In – NEW!
Awarded to the campaign that best leverages an entertainment brand or activity to market a product or service. Judges will consider creativity, execution, relevance to both the entertainment and product brand and measurable results.

22. Best Sports Sponsorship or Tie-In – NEW!
Awarded to the campaign that best leverages a sports brand or activity to market a product or service. Judges will consider creativity, execution, relevance to both the sport/sport franchise and product brand and measurable results.

23. Best International Campaign
Awarded to the campaign that achieves all stated objectives and was executed either internationally or both inside and outside of the U.S., regardless of where the agency is based. Judges will consider innovation, creativity, execution and results.

24. Best Use of Games, Contests, and Sweepstakes
Awarded to the campaign that best promotes a product or service through the use of games, contests or sweepstakes. This tactic can be part of a broader integrated campaign, but the impact of the game, contest or sweepstakes should be clear.

25. Best New Product Launch– NEW!
Awarded to the campaign that demonstrated innovation and/or market disruption in the launch of a new product or service via any medium or channel. Measurable results, creativity and the overall launch plan will be considered.

26. Best Use of Social/Viral Marketing in a Campaign
Given to the campaign that shows the most creativity, innovation and measurable results using any social media channel to drive brand awareness and/or sales. Judges will consider sharability and viral reach of the campaign.

27. Best Use of Video
For campaigns that integrate branded or consumer-generated video into online marketing efforts. Judges will consider how well the videos generated awareness and/or sales for the brand.

28. Best Buzz – NEW!
Awarded to the campaign that innovatively created buzz and disrupted the status quo in a brand’s space through any medium or channel. Judges will consider how new ideas performed against the set objectives the brand had for the campaign or promotion.




RULES OF ENTRY

ELIGIBLITY RULES:

  • The PRO Awards are open to marketers, agencies, suppliers, and manufacturers involved in campaigns utilizing promotion marketing
  • B-to-C and B-to-B events and campaigns are eligible.
  • Campaigns must have launched or debuted between January 1, 2014 and December 31, 2014.
  • International entries are welcome!
  • Entrants may submit as many campaigns as they wish into the 2015 PRO Awards. Campaigns may be entered in multiple categories, as long as it is within category guidelines.

ENTRY DEADLINES & FEES:

Entries Due February 19th : $495 / entry
Late Deadline February 19th thru March 12th:  $645 / entry

HOW TO ENTER:

Entry into the PRO Awards is 100% virtual. All entries must be submitted through our online entry system.

The entry process is just four easy steps:

  1. Choose the category you wish to enter
  2. Enter in campaign details and answer the 7 entry questions; word limits apply
  3. Upload supporting photos, renderings and/or video(s)
  4. Submit your entry fee payment online

HOW ARE THE PRO AWARDS JUDGED?

Each PRO Award category will have a Gold, Silver and Bronze winner along with an Honorable Mention.  A panel of senior-level brand and agency promotion marketing experts judge all categories. Judges will look for evidence of campaigns that demonstrate the following:

  • Clear strategic thinking
  • Innovation
  • Effectiveness

Winners will have succeeded in reaching out and effectively promoting to the target audience. Results must be supported.

 




FAQ

WHAT ARE THE PRO AWARDS?
The PRO Awards recognize outstanding promotion marketing! The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers.

WHO WON THE 2014 PRO AWARDS?
Click here to see who won, and more importantly, WHY they won!

HOW LONG HAVE THE AWARDS BEEN RUN?
25 years and going strong!

WHERE DO I ENTER?
All entries must be submitted via the user-friendly, digital entry platform here.

WHAT IS THE COST TO ENTER?
$495 per entry before February 19 and $645 per entry thereafter.

WHAT ARE THE KEY DATES?

  • January 5, 2015: Call for Entries Open
  • February 19, 2015: Entries Due
  • March 12, 2015: Late Deadline

HOW DO I KNOW IF I’M ELIGIBLE  TO ENTER?

  • The PRO Awards are open to marketers, agencies, suppliers, and manufacturers involved in campaigns utilizing promotion marketing
  • B-to-C and B-to-B events and campaigns are eligible.
  • Campaigns must have launched or debuted between January 1, 2014 and December 31, 2014

IS THERE A DISCOUNT FOR MULTIPLE ENTRIES?
No, we are not offering a discount for multiple entries at this time.

HOW CAN I INCREASE MY ODDS OF WINNING?
While there are no guarantees you will win, you can dramatically increase your odds of winning by following the guidelines from this Chief Marketer blog article.

WHAT ARE THE ENTRY QUESTIONS?
We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries! Word limits are not the suggested length – it is the maximum allowable length for each answer.

  1. Who/what was the client/brand? (Word Limit: 300 words)
  2. What were the client’s primary objectives for this promotion? (Word Limit: 400)
  3. Who was the target audience? (Word Limit: 400)
  4. What was the solution to the client’s marketing objectives? (Word Limit: 500)
  5. Describe the experience through the eyes of the target. Any other important factors that were meaningful to the success of the promotion? What was unique? What was wild and new? What technology was leveraged? (Word Limit: 500)
  6. How did the program perform? What were the results? Please quantify and be as specific as possible. Entries without qualified evidence will be penalized. (Word Limit: 500)
  7. Please indicate what suppliers and vendors assisted the program’s execution: partners, agencies, subcontractors, staffing shops, and so on. If possible, include a brand client quote we can use if you win.

DO I NEED TO PROVIDE RESULTS? HOW DO I DO THIS?
YES! Entries without any quantifiable results will be penalized. Be as specific as possible: quote a client on their satisfaction with the results, include measurable impact on sales (if applicable), include information on the brand’s commitment to the program in future years, or recap any statistics you gathered which measured the promotional marketing success. The more information you provide, the better.

DO I NEED TO PROVIDE PICTURES, VIDEO CLIPS AND ALL SUPPORTING MATERIALS?
We encourage you to submit a thorough, well-rounded entry, so please provide all of the materials you have, but all of these materials are not required. You may submit up to 6 photos (25MB upload limit) and 1 video (80 MB upload limit, or no file limit if hosted on your own website and URL provided – no longer than 2 minutes.)

  • Acceptable file types – Videos: mov, mp4. Images: jpg, png, jpeg

HOW DO I UPLOAD AN IMAGE OR VIDEO TO MY ENTRY?
For all uploads, first type a name for the image and then click out. An UPLOAD button should then appear to click and upload from your files.

HOW ARE THE PRO AWARDS JUDGED?
Each PRO Award category will have a Gold, Silver and Bronze winner along with an Honorable Mention. A panel of senior-level brand and agency promotion marketing experts judge all categories. Judges will look for evidence of campaigns that demonstrate the following:

  • Clear strategic thinking
  • Innovation
  • Effectiveness

Winners will have succeeded in reaching out and effectively promoting to the target audience. Results must be supported.




CONTACT

General Questions

Should you have an inquiry about the categories, rules or eligibility of the PRO Awards, please review our FAQ’s section.

If your question is not answered here, please feel free to contact us via email or phone as follows:

Rebecca Lincks, Marketing Manager
Email: rlincks@accessintel.com
tel: 301-354-1780




PROMONEXT

The 2015 PRO Awards winners will be presented at the PROMONext Event at the Manhattan Club – New York City, NY on June 16, 2015. The event will also cover the latest trends shaping promotional marketing now. More information to come soon!